December 9, 2022

How Do I Start a Successful Asphalt Paving Business in Denver?

3 min read

If you’re looking to start a successful asphalt paving business in Denver, there are a few things you’ll need to do to ensure your business thrives. Fortunately, many homeowners and commercial property owners always need asphalt paving experts, so starting a company might be a great career move! Below are some tips to help you get your asphalt business in Denver.

Purchase the Best Equipment

First, you’ll need to ensure you have the right equipment, such as mixers, rollers, and other tools of the trade. You’ll also need a truck to transport your equipment to job sites. In addition, you may want to consider investing in a storage shed or garage to keep your gear safe and secure when you’re not using it. Start looking at options for asphalt materials, and consider using recycled materials to save money. According to the National Asphalt Pavement Association, 87 million tons of reclaimed asphalt pavement can be recycled into new mixes, which reduces costs and conserves resources.

Advertising and Marketing

No business can succeed without customers, so you’ll need to focus on marketing and advertising to attract new clients. Start by creating a website and social media accounts for your business. Ensure your website is professional and informative and that your social media accounts are active and engaging. It would help if you also considered creating marketing materials, such as business cards, flyers, and brochures. And don’t forget to spread the word by telling family and friends about your new business.

Get Licensed and Insured

You’ll need to obtain the proper business licenses and insurance, which are essential because they will protect you, your business, and your customers in case of an accident or injury. In Denver, you’ll need to register your business with the city’s Business Licensing Center and get a general business license and any other licenses that may be required for your specific type of business. You’ll also need to get insurance, such as liability insurance and workers’ compensation insurance. Getting the proper licenses and insurance will give you peace of mind and help you avoid legal issues.

Choose a Good Storefront

You’ll also need to find a good location for your business and get the necessary permits and insurance. Look for a storefront in a high-traffic area, such as near a busy road or intersection. You’ll also want to ensure your storefront is visible from the street. Once you’ve found the perfect location, get the necessary permits and insurance in place so you can start doing business.

Work on Developing Great Customer Service

86% of consumers say they pay more for a better customer experience. Providing excellent customer service is essential if you want your business to succeed. Focus on creating a positive customer experience from the first point of contact until the job is complete. Excellent customer service includes:

  • Promptly answering phone calls and emails.
  • Showing up on time for appointments.
  • Finishing jobs on schedule.

Ensure Your Customers Your Asphalt Can Last

After ten years, most asphalt types offer almost 90% of their original structural integrity level, meaning that once you’ve installed asphalt, it can last a long time with proper care. Follow up with your customers to ensure they’re happy with the work you’ve done and offer advice on how to extend the life of their asphalt. Following up with your customers will help build trust and loyalty and keep customers coming back for years.

Asphalt paving is one of the most critical components in the construction industry. Businesses that provide asphalt paving services are vital in building and maintaining our roads, parking lots, and driveways. If you’re thinking about starting an asphalt paving business, follow our tips above to ensure success. By following these tips, you’ll be well on your way to creating a successful asphalt paving company in Denver!

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