The business world is always changing, so companies large and small have to work hard to keep up with current trends. How do the most successful corporate entities in Denver stay competitive? They put in the extra time and effort to make their presence known with the help of savvy branding techniques. Here are a few ways you can do the same.
Share Your Purpose
Most business websites feature an About Us section that details company history and lays out a mission statement. Yours should as well. Potential customers and clients want to hear your story.
Make your company’s mission statement succinct, clear, and relatable. A good statement does more than lay out your vision; it invites customers to invest in your mission and root for you every step of the way.
Whatever your stated mission and values are, aim for consistency. Your vision should align with your products, services, and decisions. For example, if you claim you care about environmental issues, be willing to demonstrate that concern through business practices.
Introduce Your Staff
Your business team is filled with unique personalities and talented individuals. But do your customers and client know that? Introduce your team to the public by sharing bios and Denver corporate headshots on your website.
A professional photography studio can capture headshots and offer enhanced retouch services that help everyone look their absolute best. It’s an important step in building trust with the public and letting your professionalism shine.
You can also request a more creative option: images of your employees in action. These action shots can give customers and clients a glimpse at your company’s culture. They also provide a more personal feel than stock images of people your customers will never actually interact with. Who knows – these actions shots might even draw in jobseekers who want to become part of the happy-looking team.
A picture can speak a thousand words, but that doesn’t mean you should skip out on using actual text. Beneath each photo, explain who the person is, what their role is in your company, and maybe even a few more interesting facts about them. The goal is to help the public understand what makes each of your team members unique and trustworthy.
Watch Your Online Reputation
Before people do business with you, they’ll probably try to learn more about you through online reviews and ratings like these Connecticut business reviews. You can’t force people to say nice things about you online, but you can encourage customers to report on their positive interactions with your business. Use email blasts, social media, or in-person encounters as opportunities to ask customers to give a review.
Another way to build your online reputation is through the use of influencer marketing. An influencer is anyone who the public sees as a reliable source of information or simply someone whose opinions may sway others. Influencers are fairly easy to spot on social media platforms such as Twitter, Instagram, or Facebook. They may have thousands or even millions of online followers, and they typically speak about a particular niche.
Influencer marketing takes place when an influencer agrees to help a business promote their goods or services. This may involve something as simple as an occasional shout-out in a social media post, or something as detailed as a product review on a video-sharing platform. In a way, an influencer endorsement is similar to old fashioned celebrity endorsements.
Not every influencer is a perfect match for every business though. It’s vital to connect with an influencer who fits your business niche and who reflects your company values and mission.
Be Active on Social Media
You can’t rely on an influencer to do all the work. You’ll need to put some effort into your social media presence if you want to stay competitive.
Which social media platform should you use? It depends on your audience’s demographics. For example, if you want to reach older individuals, rely more on Facebook than Twitter.
No matter which platform you use, communicate with the public using high-quality graphics and well-written posts. Sloppy work can make you seem unprofessional and unreliable. Also ensure your social media voice is consistent with the image you’re trying to cultivate for your business. If you have a team of people working on your social media, or expect to have multiple people handle the process in the future, it’s wise to develop a style guide. This ensures all the content is cohesive.
Use the platform to advertise products and services, as well as share company and industry news. On days when you don’t have much to say, spend some time sharing content from others in your niche. This can help you network with other professionals in your field – they may even share some of your posts on their accounts as well.
Embrace Two-Way Conversations
Part of the beauty of social media is that it allows for two-way conversation between customers and brands. Encourage customers to share feedback and concerns on your account page. You can do this by ending your posts with open-ended questions, such as “What do you think?”
When customers start communicating, you’ll probably receive a lot of praise and suggestions. But you’ll also receive some criticism. Don’t be dismissive of these comments. Respond politely and, if necessary, address the customer’s concerns in a private chat.
Reward Your Customers
Listening and responding to your customers is a good start, but you can take things a little further by offering rewards for brand loyalty. There are many ways to accomplish this.
For example, you can take the simple route of sending personalized thank-you messages following a purchase. Or you can go a little more in-depth and implement a store credit system. After a certain amount of purchases, the customer earns some kind of discount on services. The goal here is to simply make your customers feel appreciated and offer an incentive to keep them coming back.
The most successful companies in Denver also understand the power of making customers feeling part of something bigger than themselves. With that in mind, consider donating a certain percentage of every purchase to a charitable cause.