If you own a winery in Denver, you are part of a dynamic market that is growing fast. With competition from different corners coming at you, you need to make sure that your winery is a cut above the rest. The following are five ways in which you can make your winery stand out from the crowd.
Consider Your Competition
Your competition can help you with a few tips on what to do and what not to do. There may be a spot that they all miss in the market, and so if you can find this spot and fill it, you will have created a unique selling point that many people will enjoy. Although California is the fourth-largest producer of wine in the world after France, Spain, and Italy, you can grow your winery in Denver to great heights that will earn you an indispensable reputation. Taking the time to do this at the start can help you decide on the path you want to take, which in turn will help you focus your marketing efforts the right way.
Update Your Winery’s Gift Shop
Because most people buy wine as a gift or for a celebration, it makes sense to update your gift shop. This way, your winery will be a one-stop-shop at which people will be able to meet more than one of their needs. This will draw in crowds who love the convenience of shopping from a single shop. Consider adding wine stoppers, postcards, cheeses, and apparel that proudly displays your winery’s name. Or maybe consider adding a spa to your facility.
Prioritize Customer Safety and Satisfaction
More people than ever nowadays are keen on the kind of experience that a product or service gives them. For this reason, it is crucial to consider how well you package your wine and accompanying products. Each year, alcohol and illicit drugs have a role to play in over 15,000 car injury deaths. Make sure that your winery in Denver is not associated with negatives like this. Only sell alcohol to people over the age of 21 years, and ensure everyone drives home safely after visiting your winery.
Give Your Customers Unique Tasting Experiences
Creating sessions for your customers to taste your wine will make you a big hit in no time at all. Most people like to try before they buy, an option that is not always available with wine and other alcoholic beverages. When they know what different flavors taste like, they will be more likely to choose one that they like rather than bypass your wine altogether. You can make the tasting experience a whole event at which you could also sell your products at discounted prices to get them into the market. You can also advertise tastings at your winery for bachelor/bachelorette, birthday, and anniversary parties.
Invest In Top-Notch Landscaping Efforts
It’s easy to forget that you often get what you pay for, especially in landscaping. A survey done for the National Association of Landscape Professionals by Harris Poll states that 67% of Americans believe that if they had professional landscaping, they would have a nicer yard. The numbers don’t lie, and so it is a good move to involve qualified landscape contractors in designing your winery’s landscape. With beautiful flower gardens, hanging plants, and other lawn decorations, your winery will look fantastic. People who visit it are likely to carry this first impression on to the decision to buy your wine.
Giving your winery an edge in the market does not have to be a stressful experience. Some online research and working with the relevant professionals can set you apart from your competition quite easily. Make sure that anyone who interacts with your winery has a good reason to want to do so again, and this is how you will win a growing client base.