8 ways in which website design can boost business SEO and engagement4 min read
A well designed website will do wonders for your enterprise. What is SEO? Is a frequently asked and this article will seek to demystify this question. According to Google SEO encompasses a series of activities to help your website achieve a higher ranking on search engines like Bing and Google. Some of the activities include choosing to focus long tail keywords for web pages, executing an SEO strategy and most importantly generating new content on a blog. A study was carried out and it unearthed the sad truth that 75% of search engine users don’t go beyond the first page of search results, so really search engine optimization is crucial to having good web traffic to your site. In 2014, Google updated their algorithms to give the upper hand to websites that have an SSL certificate, so getting your site to have a https prefix is also another key feature in optimizing your website in Google. Though they frequently change their algorithms, it is always advisable to have an SSL certificate on your website.
An SSL certificate serves many functions. It is the backbone your websites security features. Some functions include:
- Authentication – simply means sending information to the correct server and not an imposter. SSL certificates help.
- SSL provides trust among clients– some visual cues like a green bar or a lock icon ensure a client’s information is kept safely
- Encrypting sensitive data– the certificate guards information sent across the internet so the desired recipient receives the information unaltered.
- PCI compliance– SSL certificates helps one comply with the Payment Card Industry Standards.
- Better search engine ranking– they help your site appear among the top search results on Google and Bing.
Search Engine Optimization and engagement works like a charm to boosting your business growth and client engagement. Especially in the 21st century where everyone has gone online. Take a look:
- Improve speed of your website
The wire, a technology magazine sites that most internet users expect websites to load like lightning, that fast. So this translates that if your website takes more than a few seconds to load, you have a huge problem on your hands. People simply don’t have the patience to wait around, so it goes without mentioning that speed is a key feature in ensuring that your website is visited and you actually retain the visitors. So simply put, don’t have huge files that take forever to load, it should be speedy.
- Keeps bounce rate low.
The number of times people visit a single web page on your website before leaving is referred to as bounce rate. A well designed site will have a good response to clients while a poorly designed will be unresponsive to most clients and will largely weigh in on having a huge bounce rate.
- Multiple device friendly
A good website will be compatible with all devices that have a large and small screen. Not only the screen size but also compatible with the different operating systems. It needs to immediately adapt to different users, if it’s not responsive search engines have to crawl and index multiple versions of your website and this can slow down your site and prove futile to your website.
- Better user experience.
Having a website that is seamless to navigate will greatly influence the user experience on your site. This will favor the length in which users stay on your site and easily get the content they are searching for. This will essential In optimizing your website. So design your website well.
- Boosts mobile friendly websites.
In 2015, Google updated their algorithms to favor mobile friendly websites. They used mobile friendliness as a ranking signal. This owing to the fact those over 60% of Google searches are from mobile devices. So as you go about designing your website make it as friendly as possible to mobile gadgets like smartphones as this number is expected to grow as the days go by.
- Avoid duplicate content.
Ensuring all your web content is on a single domain will go a long way in boosting your seo rankings as compared to having different websites that contain the same content. This will greatly harm your website rankings. There is also an aspect of economical consciousness as you will only manage a single site.
- Google’s algorithm.
The lions share in search engines solely belongs to Google. It has 85% of the market share. So most users head on Google to find content they are looking for. So when Google boosts sites on result pages that have a good design becomes paramount to most designers. So set your website in Google and enjoy all these merits that Google boasts.
- Social media shares.
Social media is now the most marketable way to get your content out there. 80% of all social media activities is on mobile devices, so social media cannot be ignored in terms of marketing and should be greatly regarded in your websites marketing strategy. If your website is poorly designed, you won’t be able to enjoy the seo benefits.
The benefits of properly designing your website are utterly overwhelming. Employing a good designer to set up your website is also very crucial, don’t run for the lowest bidder that will do more harm than good to your website. Lastly, there is a business side to your website, if it is properly designed then the revenue flow will correlate with the number of visitors to your website. So you can’t afford to miss out on optimizing your website so you can enjoy all these and many more benefits.